chocolate bar packaging

PEACE LOVE & CHOCOLATE

PEACE LOVE & CHOCOLATE

Packaging / Branding

Packaging / Branding

CHALLENGE

To design and create branding, packaging, marketing materials, and a 30 second ad for a new chocolate line. The line is an extension of a European brand wanting to move into the US market. 

CHALLENGE

To design and create branding, packaging, marketing materials and a 30 second ad for a new chocolate line. The line is an extension of a european brand wanting to move into the US market. 

BACKGROUND

Baron Chocolate is a Polish company that has just opened offices in the United States. They are developing a new line of chocolate to attract a larger market share. The new line could be described in terms such as signature, limited edition, small batch, artisan, etc. but they want it to stand out as distinct and American. They are looking for a modern spin on a nostalgic cultural metaphor that is uniquely American and want to pair and theme it with an appropriate musical genre.

BACKGROUND

Baron Chocolate is a Polish company that has just opened offices in the United States. They are developing a new line of chocolate to attract a larger market share. The new line could be described in terms such as signature, limited Edition, small batch, artisan, etc. but they want it to stand out as distinct and American. They are looking for a modern spin on a nostalgic cultural metaphor that is uniquely American and want to pair and theme it with an appropriate musical genre.

BACKGROUND

Baron Chocolate is a Polish company that has just opened offices in the United States. They are developing a new line of chocolate to attract a larger market share. The new line could be described in terms such as ‘Signature’, ‘Limited Edition’, ‘Small Batch’ , ‘Artisan’, etc but they want it to stand out as distinct and American. They are looking for a modern spin on a nostalgic cultural metaphor that is uniquely American and want to pair it with the appropriate musical genre.

ROLES

Art Direction

Package Design

Illustration

 

ROLES

Art Direction

Package Design

Illustration

TOOLS USED

Illustrator

Photoshop

TOOLS USED

Illustrator

Photoshop

COLLABORATOR

Cole Williams


COLLABORATOR

Cole Williams


chocolate bar packaging on paint palette
Chocolate bar packaging on a paint palette
chocolate bar packaging on paint palette
chocolate bar detail shot
chocolate bar detail shot

SOLUTION

"Peace Love and Chocolate” is our brand solution. It's an approach that hearkens back to 60s psychedelic rock and roll. The logo uses a vintage style hand done type. Each bar’s illustrations take inspiration from 60’s gig posters built with bright colors and expressive movement. Each is themed on a popular song from that musical era. Pair all of this with a clean modern layout and you’ve got all chocolate and 60’s musical lovers covered.

chocolate bar packaging dieline
LFDieline1170
chocolate bar packaging dieline

PROCESS

TIME FRAME: 7 WEEKS

Deciding a music era was our first step. With it's bright color palette and vibrant illustrations paired with large doses of nostalgia, 60’s pysch rock was a perfect fit. Visual research showed that there would be a wealth of visual motifs to draw from. We let the classic hand done type lead the design for logo. Using 3 songs from this era as themes we matched them to flavors and designed the packaging around those themes. The next step was to make a story board for the commercial to get a general idea of time and what assets would be needed. Using the packaging as basis for a design system, we created assets from the packaging illustrations to be used to make the video.

chocolate bar logo
chocolate bar mood board
type
color palette
chocolate bar logo.

PROJECTS

Romance ClubA lifestyle magazine through the lens of art.

Peace Love & ChocolateChocoate bar branding and packaing inspired on 60s rock.

Book BuddyA UX design project to help teach young readers.

World Spice TeaA redesign of a classic brand for a new market.

ThunderpussyA vibrant gig poster for a local Seattle rock band.

Great Minds Playing CardsA deck expired by the worlds greatest creators.

Tech for AllA web platform working to increase diversity in the tech world.

info@willyeddy.com

Willy Eddy © 2018

Willy Eddy © 2018